Investors
Invest in how the world counts food.
Calori logs a meal from one photo. The Calori Scale weighs every item on the plate. One is live and loved, the other is coming, and we're speaking with investors who want to help take both further.
The opportunity
Everyone eats. Few can keep track.
Nearly two in three adults in England are overweight or obese.¹ Tracking what you eat helps, but it is easy to give up on: typing in every ingredient is slow, and the portions are guesses.
Photo logging fixed the speed, and people pay for it. What is still missing is accuracy: a photo can't weigh food. Calori does both, with an app people already rate 4.8 stars and a scale that measures each item on the plate.
Where we are
Live, growing and loved.
8,400+
Downloads
and counting
4.8
Average rating
from 491 App Store ratings
63
Countries
where people have rated it
2
Products
the app is live, the scale is coming
Why invest in Calori
Fast like a photo. Accurate like a scale.
01
A proven category.
People pay for food tracking that is fast. Cal AI, a photo calorie app, passed 15 million downloads and $40m in sales over 12 months in under two years, then MyFitnessPal bought it.²
02
Hardware nobody else has.
Every photo app estimates portions. The Calori Scale weighs each item on the plate separately, with 90% accuracy in our testing.³ It turns a guess into a measurement, and it is hard to copy.
03
Growth built in.
Friends follow each other, comment on meals and swap recipes. Every logged meal is something to share, so the app spreads through people who already use it.
04
Two ways to earn.
Subscriptions in the app, and scale sales on top. Each scale sold brings someone into the app, and the app makes the scale more useful every day.
What we're building
One app. One scale.
One habit that sticks.
Calori for iPhone and Android
Snap a meal and it's logged with calories and macros. Widgets, Apple Watch and a social feed keep people coming back.
See it on the App Store ›See it on Google Play ›
Calori Scale
Put down a full plate. It weighs every item on it separately, recognises what each one is and logs it to Calori.
See the scale ›
Who we're talking to
Come in where it suits you.
Get in touch
Let's talk.
Tell us a little about yourself and we'll send what you need. Or email contact@calori.co.uk.
Available on request
- Pitch deck
- Financial projections
- A live demo of the app and the scale
- A call with the founder
Calori Ltd
Registered in England and Wales, company number 16491520.
80 Oakdene Road, Uxbridge, England, UB10 0SQ.
Your capital is at risk.
Investing in an early-stage company is high risk. You could lose all the money you invest, shares are hard to sell, and your stake can be diluted by later rounds. This page is for information only and is not an offer or invitation to buy shares. Any investment would be made only on formal documents and only with investors who are eligible under the applicable law.
¹ 64% of adults were overweight or obese in 2022. Health Survey for England 2022, NHS England.
² TechCrunch, 2 March 2026. Cal AI is not connected to Calori.
³ Accuracy measured in Calori's own testing, with items placed separately on the plate.
App figures are from the App Store and our own records as of October 2026. Product images are renders.