Does MacroFactor have a free version?

No. MacroFactor offers a 7-day free trial and then needs a subscription. There is no free tier.

What is MacroFactor best at?

Its adaptive expenditure estimate. It uses your food logs and weigh-ins to work out how many calories you are really burning and adjusts your targets each week.

Is Calori good for tracking macros?

Yes. Calori logs protein, carbs and fat from every photo or barcode, shows them as rings through the day, and keeps day to year history so you can see your trends.

Calori vs MacroFactor

MacroFactor is popular with lifters and experienced trackers for its smart calorie targets. Calori is built to make logging fast enough that you keep doing it.

By the Calori team · Updated 21 October 2026 · 6 min read

Calori is our app. We have tried to be fair and to say where the other app is the better choice. Features change, so check each app’s store listing before you subscribe.

Calori and MacroFactor feature by feature

	Calori	MacroFactor
Main way to log	Photo of the plate	Search, history and quick-add tools
Photo logging	Yes	Label scanning; check listing for meal photos
Barcode scanning	Yes	Yes
Calorie targets	Set from your details	Adapts weekly from your logs and weight
Free version	7-day free trial	7-day free trial, no free tier
Friends and social	Follow friends, like and comment on meals	Not listed
Workouts	Syncs activity from Apple Health	Separate MacroFactor Workouts app
Apple Watch	Calorie and macro rings	Check listing

Where MacroFactor is better

Adaptive targets. MacroFactor estimates your real energy expenditure from your logs and weigh-ins and adjusts your calories each week, which is useful once you have been tracking for a while.
Detailed logging tools such as copy and paste, smart history and custom foods, which suit people who weigh everything.

Where Calori is better

Getting started. Logging from a photo is quicker for beginners and for anyone who does not want to weigh food.
Friends. A social feed for sharing meals and staying consistent together.
Rings on your watch and Home Screen. Calories and macros on your wrist.

Which should you choose?

If you are an experienced tracker who weighs food and wants coaching-style calorie adjustments, try MacroFactor. If you want macro tracking that takes seconds, or you are starting out, try Calori. Either way, set your starting numbers with our calorie and macro calculator.

Frequently asked questions

Does MacroFactor have a free version?: No. MacroFactor offers a 7-day free trial and then needs a subscription. There is no free tier.
What is MacroFactor best at?: Its adaptive expenditure estimate. It uses your food logs and weigh-ins to work out how many calories you are really burning and adjusts your targets each week.
Is Calori good for tracking macros?: Yes. Calori logs protein, carbs and fat from every photo or barcode, shows them as rings through the day, and keeps day to year history so you can see your trends.